In SEO, not all authority scores tell the full story. Many marketers focus on domain authority to judge credibility. But this metric doesn’t always reflect content quality or user intent. Today, topical relevance carries more weight. Search engine algorithms reward content that answers a query within a specific subject. That’s why a brand-new site covering…
Building backlinks is a core part of any Search Engine Optimisation (SEO) strategy. But when time and trust are on the line, marketers must decide between two popular tactics: link exchange or guest posting. Each has benefits and drawbacks. One may deliver quicker results. The other might offer more lasting authority. Choosing the wrong approach…
Domain Authority (DA) and Domain Rating (DR) are two of the most discussed metrics in SEO. They’re used to measure a website’s perceived strength. Yet, many overlook how limited these scores can be. Not all backlinks are equal. Two links from sites with the same DR can have very different effects. What matters more is…