Link Building Mistakes & Red Flags

Backlinks still influence how pages rank in search results. But not all links help. Some can get your site penalised, especially if they’re part of a link scheme. One tactic that often raises questions is link exchanges. Can you trade links safely? Are reciprocal links considered spam? And what does Google say about link exchanges…

Link building remains essential to any successful SEO strategy. But one mistake can undermine months of work. The biggest link-building mistakes often stem from poor planning, low-quality sources, or overused tactics. Search engines now assess context, intent, and relevance before rewarding a backlink.